For investors
The case rests on gross margin per cup multiplied by cups per machine per day. Everything else is placement.
For investors
The case rests on one number: gross margin per cup, multiplied by cups per machine per day. Everything else is placement.
These are deliberately blank. Investors discount numbers they cannot trace, so fill them from your own quotes and pilot data rather than from a supplier's brochure — and be ready to show which are measured and which are assumed. The non-protein lines are the argument for a higher average selling price than a whey-only machine can reach; that spread is the thing to evidence first.
Placement enquiries from gyms, hotels and corporate sites — and investor materials on request.